Ashok Leyland desires to develop its world footprint within the LCV house with the newly launched Bada Dost, which relies on the corporate’s new ingenious platform that’s designed to spawn each left-hand drive (LHD) and right-hand drive (RHD) fashions.
House-grown business automobile producer, Ashok Leyland, has launched a brand new gentle business automobile (LCV) – Bada Dost, in India. It is the corporate first LCV to be developed in-house and it is based mostly on an all-new platform that helps each left-hand drive (LHD) and right-hand drive (RHD) functions. One of many principal causes for that is that Ashok Leyland desires to develop its world footprint within the LCV house, and it plans to try this with the brand new platform. Whereas the RHD fashions will go to markets like – Sri Lanka, Bangladesh, and Nepal, the LHD model will probably be exported to Africa.
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Chatting with carandbike, Nitin Seth, COO, Ashok Leyland mentioned, “We’ve got a imaginative and prescient to be in prime 10 on this planet. LCV is the worldwide 70 per cent, and if it’s a must to be within the prime 10, it’s a must to play a giant function, in that 70 per cent. And if it’s a must to play a giant function in that 70 per cent, you want a spread of merchandise, which is right-hand drive and left-hand drive. At present, India is RHD, and globally 80 per cent of markets are LHD. Our vary is restricted in LHD.” He additional added, “One of many restrictions for us to be in world prime 10 was to have a world high quality automobile and to have it in LHD as nicely. What we’re doing proper now, is to launch a automobile which can meet our world aspirations and take us to the following stage to satisfy our imaginative and prescient.”
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Ashok Leyland has introduced that it is going to be launching a brand new product based mostly on the brand new platform each three to four months, which can embrace merchandise for each home and worldwide markets. The brand new Bada Dost, and the following merchandise will probably be manufactured on the firm’s Hosur plant, close to Chennai. In actual fact, for the primary time, the corporate has put in a state-of-the-art, absolutely robotic cubing line on the facility that will probably be used to fabricate each LHD and RHD fashions.
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Nitin Seth additionally mentioned, “The target is to develop volumes by changing into an even bigger participant, and one of many methods to turn out to be an even bigger participant is to have extra vary of merchandise. On the finish, a buyer desires decisions, he desires extra GVW, he desires extra loading space, he desires a number of issues. Equally, we get quite a lot of demand from our export purchasers, saying ‘we’d like extra autos’, ‘we wish fashionable autos’.”
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The newly launched Ashok Leyland Bada Dost is available in two choices – i3 and i4, and so they include a best-in-class payload capability of 1,860 kg and 1,405 kg, respectively. Each fashions additionally are available in two variants every LS and LX and have a number of functions in items and passenger service house. Whereas home gross sales have already begun, Ashok Leyland will start exporting the automobile to RHD markets by finish of 2020, whereas exports to LHD markets will start between January and March 2021.
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