PC-maker RDP targets sub-₹15,000 market

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RDP, a home-grown IT {hardware} and mobility manufacturing agency, is elevating about ₹20 crore ($ Three million) for increasing its footprint within the nation. The beginning-up agency invested ₹ 20 crore within the final 5 years in constructing the product and establishing meeting traces at Anantapur in Andhra Pradesh.

“We’re in talks to boost the funds primarily for gross sales and advertising and marketing. We’ve registered gross sales of ₹20 crore in 2016-17. We’re concentrating on to double the turnover as we began a brand new vertical to promote ThinBook vary of laptops,” Vikram Redlapalli, the Founder-Chief Government Officer of RDP, instructed BusinessLine.

Vikram, who was a reseller in his native city of Anantapur, began the agency, concentrating on the decrease finish of the PC market, which he thinks is basically underserved. The agency, which began off its operations by making skinny purchasers and mini-PCs, rolled out laptops, which embrace a laptop-cum-tablet, and tablets final 12 months.

“For now, we’ve determined to promote our merchandise underneath ₹15,000, preserving in view the price-sensitive market,” he mentioned.

Whereas the tablets are priced at ₹3,999 and ₹4,999, laptops are offered at ₹9,999 and ₹13,999.

Stating that the PC penetration in India was very low at 9 per cent as towards over 60 per cent within the US and China, he mentioned one motive for this was excessive value of the computer systems. “The typical worth of a PC in India is ₹29,000, which is prohibitive for first time consumers. We’re concentrating on this house with the sub-₹15,000 worth,” he mentioned. It tied up with the worldwide semiconductor distributor WPG as its nationwide distributor.